appe.Questions.Answered.
"Knowing what makes your Customers happy is no longer guesswork"
appee Project Appee is a simple plug-in for mobile apps (iOS and Android) that allows organizations to publish in-app questionnaires and get istant user feedback. The problem: in the midst of digital revolution, organizations still make decisions in isolation from their customers;
> non-representative and expensive focus groups and market research;
>obtrusive and expensive feedback channels;
>ineffective survey tools;
>unstructured and ambiguous feedback (app-reviews and web open-text feedback);
>non-constructive app-review;
>meaningless app-store rating;
>inefficient “trial and error” approach (Agile late validation/cost of re-work)”.
he solution: appee;
- The HTML5 plug-in for mobile apps that allows organizations to publish “in-app” questionnaire campaigns;
- The questionnaire are configurable with Q&A that provide interactive experience on mobile (Yes/No, Multiple Choice, Ranking, NPS, etc);
- The Q&A format provides actionable results, immediately/no interpretation.
- Two Australian patent applications and clearance for international patent. Unique values by appee: in-app, unobtrusive, clear call to action (appee glowing tab), synchronous with mobile app user experience, campaigns driven, immediate results/no need for interpretation, unlimited response (SaaS Business Model). Key market segments: all apps Providers and Public/Private organizations investing in mobile apps; Market research companies; Mobile apps Developers/Integrators; Digital Advertising companies.